Assignment 5.1 Concept testing - 1 Concept

posted Nov 21, 2013, 8:51 PM by Rose Almond   [ updated Nov 21, 2013, 8:52 PM ]
User Testing

To test my designs with users I refined my top concepts using SolidWorks 3D modelling software to generate more photo realistic images*. I then annotated these to highlight the key features and showed them to a number of potential users.

One issue I have been contending with for this product design is that individual parts of each concept can be viewed as standalone components (e.g. lid, cup), with little influence on other parts of the concept. To get a better idea then for which parts of the concepts are working or not working, I devised a simple questionnaire to ask the users to choose which concept best solves these specific parts.


Sippy Cup
      Brew 'n plug  Curvy

Lid style for drinking




Ability to grip




Method of opening




Bonus features




Which would you be most likely to purchase?












One Concept to Rule them All...?

From the user feedback I confirmed my theory that there is no single concept that stands out, but that there were clear preferences in respect to individual details such as the opening mechanism, shape, grip and the wow factor of the inclusion of a self brewing system. Therefore the single concept moving forward will be an amalgamation and refinement of all the best parts from each design:

* My graphic card at home is clearly not so great. An upcoming upgrade should greatly improve the 'realistic' aspect of these images.