Week #7
The Problem
The problem seemed simple- a better way to take fresh hot or cold drinks on the go. This problem definition did not change much throughout the design process, but through the investigation phase of the concept designs the idea of brewing the drink on the go was one I really like d and continued to work with as a latent need solution to getting the drink fresh. The Key user needs are listed below, along with the key features of the product which ultimately meet these needs. |
Key Features
These are the key features of the product. These are targeted to meet both the key user needs and address some latent user needs for additional 'wow' factor. No burns!
No leaks!
Hot and fresh drinks!
Easy travelability
Easy to use
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Operation
The operation of the product is as follows:
*optional step |
Naming the Product
To name the product I used the themes of Brewing, Travel, Freshness and Drinks to generate a list of words which could be combined in different ways. From this I found that the incorporation of the drinks names had the feeling of limiting the capabilities of the product so I eliminated these from my considerations. I used the =Text() function in excel to help generate combinations quickly which gave me over 300 possible combinations using simple words. I could then look at these combinations to see if any compound words were feasible or could be adjusted to make a cool made up name. My top 3 names using this process were:
I did a survey with 10 people around which names they like best and the winning name was: Broove The reasons for this were that it concisely explains what the product does- brews a drink on the move- and it gives a youthful vibe to appeal to the young professional target market. Other comments included that this name indicates the products ability to help you find your 'groove' first thing in the morning (as part of your daily routine). |
Next steps
The next steps for this design are: 1. To make further manufacturability refinements to improve the quality of the final product and simplify the plastic moulds in order to reduce cost. 2. To create a physical model of the unit. Stereolithography or milling would be the preferred processes as they are fast and highly accurate. Milling is likely a lower cost though it will take longer to produce. 3. To make further refinements as necessary and begin negotiations with manufacturers. |
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