Naming the Product

posted Dec 8, 2013, 8:02 AM by Rose Almond   [ updated Dec 8, 2013, 8:02 AM ]
To name the product I used the themes of Brewing, Travel, Freshness and Drinks to generate a list of words which could be combined in different ways.

From this I found that the incorporation of the drinks names had the feeling of limiting the capabilities of the product so I eliminated these from my considerations.

I used the =Text() function in excel to help generate combinations quickly which gave me over 300 possible combinations using simple words. I could then look at these combinations to see if any compound words were feasible or could be adjusted to make a cool made up name.

My top 3 names using this process were:
  1. Brew + Move= Broove or Brṳve
  2. New + french press= NeoPresse
  3. New + brew = NeoBru
I did a survey with 10 people around which names they like best and the winning name was:


The reasons for this were that it concisely explains what the product does- brews a drink on the move- and it gives a youthful vibe to appeal to the young professional target market. Other comments included that this name indicates the products ability to help you find your 'groove' first thing in the morning (as part of your daily routine).